Website Design and Development Best Practices For 2020
Anyone can get a website developed easily these days, and it is amazing, isn’t it? As you now have a live website, it doesn’t mean that your design is up to the mark or well-optimised.
Remember, your design also impacts your conversion, reliability, and eventually makes or breaks your business and its brand image. That is the reason, why selecting a good web design ottawa firm for your project is important. No website is perfect, but your needs and the business-related goal should be able to make it as optimised as possible.
Let’s dive in!
Be Consistent While Branding
Many marketers are generally not sure about the basics of branding. Being a little more specific, they are not sure about- how can website design ottawa and its branding influence the users.
Key branding decisions you should make:
- Consistency of logo that is visibly placed uniquely on the decided spot.
- Add a subhead that tends to convey your brand goals.
- Make sure you have a sleek yet elegant company’s portfolio.
So, before you rush things to a web design project, always decide what story you want to share with your audience. Also, the story must be based on your business’s core value, brand, and then target your audience.
Responsiveness Comes First
Responsive design is a must when talking about the present trends. This is simply because mobile traffic has dominated the desktop in every way possible. Today, around 48% of the audience is noticed to be using Smartphones and tablets. Smartphones and other devices becoming omnipresent when it comes to making a user-friendly website should be your priority.
One of the important elements of a responsive website is the navigation bar, contact button, and even in the most accurate space for an intuitive UI. Furthermore, it makes it easy for users to find what they are looking for, at the most desirable speed- Do not forget to use the enhanced UX.
Add Dynamic Content
Website is digital presentation of your business and dynamic content on web page allows your visitors to understand how the website and your business will help them. Try adding specific demographics to make your website look more interactive. Your content needs to complement your design to create that appeal to your audience with diverse interests, needs, and expectations.
Emphasize on Actions with Fluency
If you want to convey your message in the same way, make sure that the message and CTA are the same. Here, think about how your audience will navigate through your website- even if you incorporate a certain flow- remember, not everyone will land up on your page and will buy your services in the blink of an eye. They will browse your website for some moments first. For example, let’s say website design have an e-commerce website. You shouldn’t change the CTA button on every page.
Minimalistic Web Design
Add a design that offers you the freedom to use bold, saturated colors without overwhelming the design. Also, having white space along with the option to turn it in too dark mode is the latest trend. The dark theme allows the visual element to come out in contrast to another color theme while enhancing other visuals. Try keeping it minimalistic by combining the aesthetics and utility for better outcomes.
The Last Words
Websites must have a design that encapsulates the brand’s vision. The preferences of the customers conclude the demand and the future of various current market trends. Also, add the elements that provide you with functionality along with Search Engine Optimization that is important to rank your website high on search engines.